Essay on the role and ethics of Mass Media in India Article shared by Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook.
Mass Media and their Role in Modern Times! Mass media are tools for the transfer of information, concepts, and ideas to the audience—the readers, listeners or the viewers. They are important tools in disseminating information; they make possible communication exchange and spread of knowledge which are vital as far as societies and cultures are concerned.
Societal goals are nurtured and made a reality through mass media in the modern context. For instance, communicating about health is easy and can be done on a broad basis thanks to mass media like newspapers, radio and television.
Sophisticated societies are dependent on mass media to deliver information. This is because, as G. By disseminating information of varied kinds in society, mass media create awareness, generate debate and spread knowledge.
All these are vital in the context of evolution of cultures and their preservation over time. In earliest times, when the mass media did not exist as they do now, there were various mediums, especially of oral communication that served the same kind of purpose. But those mediums were restricted in approach and narrow in scope.
Not so the mass media. When talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation.
They operate in societies and for societies; and all societies have their own cultures or, increasingly in modern times, are multicultural, with a variety of cultures, ethnicities and trends. So the mass media that are evolving and their functioning are much more complex today than ever before.
The mass media are capable of facilitating short-term, intermediate-term, and long-term effects on audiences. Short- term objectives include exposing audiences to ideas and concepts; creating awareness and knowledge; altering outdated or incorrect knowledge; and enhancing audience recall of certain advertisements or announcements, promotions, or programmes.
Intermediate-term objectives include all of the above, as well as changes in attitudes, behaviours, and perceptions of social norms. Finally, long-term objectives incorporate all of the aforementioned tasks, in addition to focused restructuring of perceived social norms, and maintenance of behaviour change.
Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media. Therefore, mass media perform certain key functions in society and in the context of preservation and development of cultures: As a tool for entertaining, the mass media, especially the radio and televisions, are extremely popular.
As an educational tool, media not only impart knowledge, but also can be part of larger efforts e. As public relations tools, media assist organisations in achieving credibility and respect among public opinion leaders, stakeholders, and other gatekeepers.
Finally, as advocacy tools, mass media assist leaders in setting a policy agenda, shaping debates about controversial issues, and gaining support for particular viewpoints.Sep 01, · Essay on role of media in modern life, society, democracy in India.
Media has played a big role in Indian Independence struggle and after that in development of the nation too. Media is considered as the fourth pillar of democracy.
Media represents the voice of the people and that is why it is one of the integral parts of the democracy/5(2). India; Select Page. Essay on Social Media.
You can select any social media essay as per your need: Long and Short Essay on Social Media in English Essay on Social Media and its Impact – Essay 1 ( Words) We live in a time and age where information is just a button press away. We are swayed by information all around us.
Essay on the Role of Print Media in India Article shared by Today, in this ultra modern world, the role of media and particularly of print media has been augmenting day by day. Published: Wed, 03 May This essay intends to argue that cricket in India has forged an uneasy juxtaposition of national, regional and global identities.
By looking at the pre and post independence periods in India and contemporary time, the essay will show that these identities have differed or developed according to national or, regional global developments of the time.
Essay on the Impact of Print Media in India! Today’s readers are intelligent and sophisticated in their understanding of social and cultural issues thanks to the newspapers.
Cultural development cannot occur in a vacuum; development of culture has to be seen in association with contribution of. Paid News In The Indian Media Media Essay. Abstract. The emergence of Media Corporation, through growing cross media ownership is having their impact on media's public service commitments.