The executive summary of a business plan

Save the analysis, charts, numbers, and glowing reviews for the report itself. The executive summary is also an important way for you, as the entrepreneur, to determine which aspects of your company have the clearest selling points, and which aspects may require a bit more explanation.

The executive summary of a business plan

The Art of the Executive Summary Writing a good executive summary for a business plan is essential. Indeed, it's best to assume that the executive summary is the only business plan section that will be read.

The importance of the executive summary in business plans

Your business plan has it all. Yet for some reason, it's just not getting the "wow" response you expected. Is it possible that your executive summary needs an overhaul?

An executive summary is an overview of the material contained in your business plan. It is intended to summarize your key points in a condensed format, allowing the reader to quickly and easily see where the remainder of the document is headed.

the executive summary of a business plan

Most of the people who will read your business plan investors, loan officers, partnership prospects, etc. Effective executive summaries don't simply convey information - they reach out and grab their readers, enticing them to dig deeper into the details of your company.

That's the kind of executive summary your business deserves and you are fully capable of providing it. All you need to do is to follow a few, simple guidelines to get there.

the executive summary of a business plan

Don't get bogged down in details. Above all else, remember that it's called an executive summary for a reason. Excited entrepreneurs often succumb to the temptation of chocking their executive summary full of numbers, statistics, and other details.

Do yourself and your executive summary a favor and save the details for the plan itself. How long should your executive summary be? The general rule of thumb is that it should be as short as it can possibly be while still containing enough content to be useful. Generally, executive summaries are limited to two pages or less.


If your summary is more than a few pages, it's time to go back to the drawing board. No matter how hard you try, no single executive summary will be capable of impacting everyone who reads it. The best approach is to create multiple executive summaries customized for several different kinds of readers.

The investor version might emphasize aspects of the business plan that appeal to investors while the loan officer version might draw attention to content assuring the reader that your business is a good lending risk.

Be bold and succinct. No doubt about it, the tone of your executive summary needs to be bold and confident. The language you use must communicate your unwavering belief that your business can and will succeed. How do you do that? For starters, you'll need to avoid weak and tentative word phrasings, relying instead on strong, positive statements throughout the summary.

Also, resist the urge to get too flowery with your language. Descriptive words can be helpful to a point, but too many adjectives quickly become irritating and unprofessional.

Once you've drafted the initial version of your executive summary, select several proofreaders and implement their recommendations. A good executive summary is always a work in progress, so plan on revisiting it occasionally for updating.The executive summary is the first section of any business plan, so it needs to be the most attention-grabbing.

A poor executive summary can cause an investor, lender or other potential business partner to pass over your plan or your business.

Landscaping Business Plan – Executive Summary Sample Are you about writing a landscaping business plan? If YES, here is a sample attention grabbing landscaping business plan executive summary, goals, mission and vision statements, product/service description and management structure that will surely attract investors.

The Executive Summary is different than a traditional summary. It should cover more than just the high points of the business plan. It should excite people and make them enthused about your business concept.

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The Executive Summary should be comprehensive, yet concise and to the point. The executive summary should be complete in the overview it presents of the entire business plan.

A good business plan starts with an executive summary of the business; includes a detailed description of the business, its services and/or products; and states how the business . An executive summary is an abbreviated version of a business plan which precisely highlights the main sections of it. It’s meant to be a lean version of your business plan with no extra fat. It has two main purposes. 1) The executive summary would be used for . The executive summary is the most important section of a business plan in terms of getting your plan read by funders. Inundated by hundreds of plans, investors and lenders rely on the executive summary, a one or two page summary of the entire business plan, to know if the rest of the plan .

This means that every section (as each section is important to the overall argument the plan presents) should be summarized in a paragraph or so.

Executive summary is a brief and concrete writing that gives a cross-section of all business plan chapters. 2. Keep that writing as short as possible – even in case of large business plans one A4 page with Times New Roman single spaced font will do.

Executive Summary Example for a Proposal

1. Executive Summary. This is one of the shortest sections of a business plan, but the one you should spend the most time working on. Whether your business plan is 5 or 30 pages, an executive summary must recap all of the material in your plan in only two pages.

Landscaping Business Plan - Executive Summary Sample