The internal and external factors of marketing environment

And we know that organization is a social entity that has a hierarchical structure where all necessary items are put together and they act within it to reach the collective goal.

The internal and external factors of marketing environment

Assignment Term Paper Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.

When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market.

Once Coca Cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures.

The internal and external factors of marketing environment

The market analysis investigates both the internal and external business environment. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels. External Business Environment The External business environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy.

Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off. SWOT analysis is a technique much used in many general management as well as marketing scenarios.

SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.

Coca-Cola has been a complex part of world culture for a very long time. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia.

Environmental Uncertainty

It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company.

Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Coca-Cola on the other side has effects on the teeth which is an issue for health care.

It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.

The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products.

This strategy gives Coke the opportunity to service a large geographic, diverse area. Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial.

The threat of substitutes, however, is a very real threat.SWOT Analysis. SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company.

Conditions, entities, events, and factors surrounding an organization that influence its activities and choices, and determine its opportunities and risks.

Also called operating environment.. Opposite of internal environment. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 4, ISSUE 04, APRIL ISSN IJSTR© metin2sell.com Internal And External Environment Analysis .

The Environmental Domain

The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan.

The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Internal and External Environment Factors that Influences Organizational Decision Making By the word “environment” we understand the surrounding or conditions in which a particular activity is carried on.

marketing environment consists internal and external forces. Business external environment includes micro and macro factors that affect business operations.

Various Environmental factors Affecting Marketing Function. | ebstudies